Dr Susan Lin

Bespoke Advantage GCC market entry training was a meaningful investment for our planning - especially because it’s grounded in real experiences and what companies actually face when entering the region.

They helped us better understand the GCC cosmetics and beauty market, from how to think about product/brand positioning to the realities of building traction through the right partners and channels. The program strengthened our go-to-market strategy, clarified the marketplace dynamics, and gave us a more realistic roadmap for success in-market (rather than generic “one-size-fits-all” advice).

They were also thoughtful about cross-regional considerations, including expansion pathways tied to the UK and North Africa—useful for brands looking at a broader MENA international market strategy. Highly recommended for any cosmetics or personal care brand that needs practical, experienced guidance for GCC/UK/North Africa market entry and marketing strategy.

Dr Susan Lin, La Canada Ventures